Ad Business Seeks to Stamp Out Ads that Objectify Women
At the Cannes advertising festival, Madonna Badger, co-founder of an ad agency, said that objectifying women in ads isn’t just the wrong thing to do but can also have real business ramifications. She quoted a study which found that objectifying women in ads can be disastrous to the brand’s reputation and extremely damaging to purchasing intent.
read more @ Wall Street Journal
